Spirit of London Awards 2012 finalists for the ‘Achievement in Fashion’ category.
Meet the three finalists for this year’s Spirit of London Awards ‘Achievement in Fashion’ category. The winner will be announced on December 10th, at the awards ceremony in Greenwich’s O2 Arena.
LOUD Culture Designs | Age: 23 | Borough: Waltham Forest & Islington
Abi, 23, is a full time fashion and textile student and part time stylist. Ashley-Rae, 23, is journalism graduate, part time stylist and entrepreneur. The duo met six years ago and since then, they have not only built a business but a sisterhood. Both of African descent, their brand LOUD Culture Designs came about when they both found it hard to mix traditional vibrant prints with their contemporary clothing. LOUD an acronym for their slogan, ‘Live Out Ur Dream’ epitomises the journey they have embarked on.
Doccia Apparel | Age: 21 | Borough: Haringey
As part of their A-level Business course, Emeka Oparah, Jade Griffith and Derek Nyarko all 21 from Tottenham conceived their idea for a clothing label. Convinced the idea was more than just a coursework project, they saved their own money from part time jobs to formulate it into an actual company in April 2011. Currently all at University, the trio have gone from strength to strength opening their first store in Camden. They have been mentioned in various fashion blogs as well as securing high profile supplier contracts.
Samantha Park | Age: 24 Borough: Westminster
Samantha owns a successful online unisex fashion jewellery retail shop called What’s About Town. Samantha established her company when she was 15 and will celebrate its ten year anniversary in 2013. So far the company has received a Fabulous Magazine High Street Fashion Award in 2011 and several products have been photographed by Mario Testino for Vogue. A year ago, she also launched Kissika, her own jewellery line, which has been worn by celebrities such as; singers Rita Ora, Estelle, Alesha Dixon, Pixie Lott and Mika, TOWIE stars Amy Childs and Gemma Collins, footballers Ashley Cole and Sean Wright-Phillips and US celebs; Paris Hilton and Vanessa Hudgens.