Behind The Scenes: Beyoncé in H&M Summer Collection 2013
H&M unveils the behind the scene footage of H&M’s 2013 summer campaign starring Beyoncé.
Last month, H&M revealed that international superstar Beyoncé had become the new face of their 2013 summer campaign.
Introducing the star as Mrs Carter in bikini clad attire, the official video for the summer collection was unveiled last week. The advert directed by Jonas Åkerlund was shot in Nassau, Bahamas and features the songstress’ new song ‘Standing On The Sun’.
In the behind the scene clip, Bey dances in the sand to her new track while modelling different items of the collection. While making her dance moves look effortless the singer didn’t get much time to rehearse her moves:
Now I have to learn choreography in five minutes!
H&M creative director Donald Schneider and choreographer Frank Gatson Jr. also provide commentary.
The collection will be made available beginning in H&M stores worldwide and online from May 2.
Take a look to see what happened behind the scenes when making the campaign film.