Rihanna For River Island Collection Preview
Rihanna gives fans a glimpse of her eagerly-anticipated collection with River Island.
Rihanna has revealed an exclusive preview of her debut collection for River Island, in a behind the scenes video. In advance of her highly anticipated fashion line for the highstreet store, and her London Fashion Week show, the ‘Diamonds’ singer is building up extra hype around the launch of the collection.
The clip shows the style icon with co-designer Adam Shulman at River Island’s design studio in London, looking at material samples and checking out the model fittings.
Speaking in the video clip she says:
I’ve wanted to design my own fashion line for a very long time. This has been something I wanted to do ever since I started loving fashion. I just felt like every time I saw something on a rack, there was something I wanted to do to change it.
So, I felt like the only way I could do that is by designing the perfect thing for me. This is my way of doing that, teaming up with River Island and designing clothes for young women, that’s what I wanted to do.
The collection will be unveiled at a full catwalk show at LFW 16 February, and will officially go on sale exclusively to River Island 5 March.