Rihanna to showcase at London Fashion Week

Published On 18 January, 2013 | By Marium Ul-Haq | Fashion, news
E2E fashion feature writer E2E Marium shares her thoughts on Rihanna showcasing her River Island collection next month, at LFW.

She’s been mentioned a few times yesterday, after having released her cover art for her singles ‘Stay’ and ‘Pour It Up’ and now, the world-famous singer Rihanna has made quite a few people talk, after revealing that her collaboration collection with high street brand River Island is set to be showcased at this season’s London Fashion Week.

Rihanna at her River Island campaign shootNow, we’re not entirely sure what to think of this. After this preview shot was sent out via the pop star’s instagram, featuring British model Jourdan Dunn, last year, we got a taster of what is expected from the collection.

Representing her casual street style, we can see that Ri-Ri has managed to incorporate what is pretty much now considered a mainstream look. Urban and ‘street’, I don’t think there is much to be expected of the collection that we can’t find in stores already.

As for the collection showcasing at London Fashion Week, it seems like a bit of a risky move. The Fashion Week season is known for being elite and usually, only established and well represented designers get to send their looks down the runway. However, it seems our ‘Diamonds’ singer has managed to nab a spot on the oh-so-busy schedule.

The collection itself is set to launch globally in River Island stores and on-line on Tuesday 5th March and exclusively in the United States and Japan at Opening Ceremony. It will be showcased at an event at LFW on Saturday 16th February.

Earlier today, the official London Fashion Week site sent out an email and it was announced;

We are very excited to present our Rihanna for River Island collection at London Fashion Week. This is the perfect platform to showcase Rihanna’s design talent and ambition.   —  Ben Lewis, River Island Chief Executive

I personally don’t think that a collection that will no doubt be quite boring and ‘mainstream’ is worthy of a Fashion Week showcase. What do you think? Tweet us your opinions at @Endz2Endz!

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About The Author

A fashion journalism student in London, striving to make it as an editor of a high end fashion magazine. You'll know my name in about 10 years.

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