Beyoncé drops the Terry Richardson-directed visuals for pop-ballad ‘XO’.
Following the release of the ‘Drunk In Love’ video, Beyoncé strikes while the iron is still hot (though it never seems to cool down for her) and officially releases the official video for joint lead single, ‘XO’. Simply titled, the song continues the love-making theme of the self-titled album.
Set in Coney Island’s (New York) and shot during August, the clip was directed by celebrity photographer Terry Richardson – renowned for capturing raw, laid back and natural snaps. The clip see Bey hanging out and enjoying herself at the famous amusement park obviously filled with countless amounts of flashing lights, contrasting the she sings about turning the lights out.
The setting of the video and tone of the Hit-Boy produced song illustrates to us how love makes her feel – up and down like a roller coaster, inspired and bright like lights and I could go on. All in all, it is a cute video, and probably one of her best as there isn’t any choreographed stunts and dances.
Check it out for yourselves below. Or quite simply purchase the iTunes released album for your own copy of the video!