JME releases the video for his latest track, ‘If You Don’t Know’.
Boy Better Know CEO JME is back! The Hackney hailing Grime star has released a video for brand new track entitled ‘If You Don’t Know’.
Similar in sound to his hit single ‘Serious’, the BBK artist, who’s real name is Jamie Adenuga, spits some simple, random but catchy bars including references to social networks and clichés over the DEECO production!
The Matt Walker directed video features guest appearances from Big Narstie and duo Krept & Konan, as well as cameos from label mates Jammer, Shorty and brother Skepta.
JME go through some extravagant wardrobe changes, as the clip sees him dresses as a C.O.D operative, Iron Man and as a Gangham Styling pimp.
‘If You Don’t Know’ is available to pre-order now on iTunes.
Watch the video below.