What is Usher transforming into in his ‘The Transformation Begins’ video?

Published On 29 January, 2013 | By Ja'e | teaser/trailer, Videos
Usher drops a puzzling teaser video entitled ‘The Transformation Begins’. What does it mean?

Usher - The Transformation Begins

Usher has released a teaser video via his official website Usherworld, entitled ‘The Transformation Begins’. Just over a minute long the clip is ambiguous, left with the tagline “You ready #TeamUsher”, everything is left to the viewer’s imagination.

The clip shows the hit maker checking himself out in front a mirror as he ponders, he then shaves off his now trademark fauxhawk. Giving himself a satisfying nod and smile, Usher leaves us in the darkness – literally to deliberate.

This leaves us with the question; is R&B restoring to its former state? With many popular artists from the noughties making a musical comeback from other endeavours, including the likes of Justin Timberlake and Destiny’s Child; we hope Usher is doing the same!

Watch the questioning teaser video below.

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I'm the Online Editor (at large) here at E2E. I try my up most to keep the site both exciting and edutaining, keeping those e's in E2E! I'm a music journalist, TV lover, slight fashionista, social media enthusiast and an avid tweeter.

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